Apple TV Brings Netflix, iTunes Rentals & Streaming

by Ferman Aziz

It’s not called the iTV but Apple’s new TV device is all that it was predicted to be and much more. Priced at an affordable $ 99.99, the new gadget is available to pre order and will start shipping later this month.

Apple CEO Steve Jobs introduced the device praising and explaining its functions as:

You’re going to be able to be watching a movie, push it to your TV, and finish watching it there. You’re going to be able to push photos from your iPad to your TV… it’s going to be pretty cool.

The Apple TV has an A4 processor like the iPhone 4 and the iPad but it’s not classified as an iOS device. The nature of its operating system is still unclear as there is no direct App Store support. The device streams content from your computer or an Internet service with the new iTunes rental program. TV show rentals are just $0.99 for HD and first-run movies are $4.99 for HD. These prices are very competitive, especially in the HD space. Netflix, YouTube and Flickr support are all built into the device itself. Users can also stream content from a Mac, PC, iPhone or iPad. Using the new AirPlay feature, users can share video, photos or music on their iPhone or iPad with Apple TV.

Apple TV’s most attractive feature is its affordability which could give tough competition to the up coming Google TV, Boxee Box and existing services too. The device is one-fourth the size of the original Apple TV and is said to be completely silent. Let’s see how many devices Apple sells this time.

[via Engadget]

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